Data Accuracy

Every month we randomly pull thousands of contacts from each provider's database across business lines (HR, IT, Finance, Ops, Engineering, Legal, Marketing, Sales) and job levels. To determine accuracy, we manually check each lead against these information sources: company website, recently updated LinkedIn profile, recent news mention, recent regulatory filixng. Each lead's data must be corroborated by at least one of these credible sources, otherwise the contact is considered invalid. For purposes of this benchmark, accuracy is defined as correct name, correct company, correct title, and still employed with the company. And, while our company data is not benchmarked, it goes through even more rigorous validation including revenue, employee counts, urls, industry, etc