Every month we randomly pull thousands of contacts from each provider’s database across business lines (HR,
IT, Finance, Ops, Engineering, Legal, Marketing, Sales) and job levels. To determine access, we manually
check each lead against these information sources: company website, recently updated LinkedIn profile, recent news mention, recent
regulatory filixng. Each lead’s data must be corroborated by at least one of these
credible sources, otherwise the contact is considered invalid. For purposes of this benchmark, accuracy is
defined as correct name, correct company, correct title, and still employed with the company. And, while our
company data is not benchmarked, it goes through even more rigorous validation including revenue, employee
counts, urls, industry, etc.